Author: cheerful.egg

The Death of the Customer Persona

Longtime readers of this blog will know that I believe passive investing works better than active investing. Active investors spend too much effort researching their investments and picking stocks. But the vast majority of them fail to beat a simple pa…

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The ROAS Trap

Quick note: I’m testing different topics to write about. This week, I’m trying a Marketing-related post to see how much you’ll enjoy reading articles like these. Let me know in the comments or by dropping me an email When I first star…

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