Digital display screens have become a normal sight in Singapore’s cityscape today. Rather than just having static billboards, companies can now advertise their products and services through dynamic and interactive screens. This has led to a thriving digital out-of-home advertising Singapore marketing scene, opening up new possibilities to capture the attention and patronage of any […]

source: https://thefinance.sg/2024/06/13/the-role-of-cross-platform-integration-in-dooh-advertising/